The Knowledge Center for Innovation at the Technion in collaboration with DigitalRosh initiated this program for a thorough and in-depth solution to managers and innovation leaders in organizations that need to develop products and services in the digital age under constant disruption. This is based on the most up-to-date research knowledge, and through leading academic experts and leading innovation managers in the Israeli industry.

Throughout the course, participants will acquire knowledge and tools, and will actively experience building a digital product/service, in light of the “journey of idea” model developed by Prof. Miriam Erez, the bride of the Israel Prize and founder of the Knowledge Center for Innovation at the Technion. Specifically, during the course, participants will become acquainted with current digital-technology trends; learn how to identify and target challenges; build a bank of ideas; evaluate, prioritize and promote ideas; build prototypes and attack critical assumptions; learn how to deal with resistance to change, and lead change in the organization.

The course is based on research done in the field of innovation, accompanying companies and organizations in the last 13 years, and the training of over 150 organizational innovation managers of various sectors. All, combined with components of digital taught as part of the Technion’s MBA programs.

The course “Digital Products and Services – The Journey” will be held using the LLL method (a combination of peer learning, theory, and practice) and is intended for anyone who is a leader in the organization and has the skills of entrepreneurship and innovation.

At the end of the course, participants will receive a certification. See more details on the DigitalRosh website (Hebrew).