Text from the video:

When I reflect at what drives me, as well as what drives the world today, or perhaps at what should drive the world today, I can definitely say Innovation.

Innovation is more than just creativity or ideas; it is the realizations of these ideas into solutions that create value.

Value for all the stakeholders, Innovators, Their funders, the users of the innovation and society at large.

What makes the innovation age more interesting, both the positive and the negative-sense is the claim that innovation as a process is changing. Innovation will take more energy compared with other organizational functions. There will be more failures, it will be industrialized. There will be more suppliers of innovations and there will be more partners in the process of innovation. Leading innovation, whether you run a 5-person company or one hundred-thousand-person corporation will feel like, running a race car while re-designing the engine and replacing it, at the same time.

This is what we call Innovating Innovating.

What has been innovation in the 20th century is evolving. We need new kinds of innovation, new ways to fund innovation, new platforms for innovation, new government policies, and most importantly we need new and more innovation leaders.

That’s why we decided to focus our series “Innovating innovating” on individuals who had created innovations in the wrong field.

Join us on the journey of “Innovating innovating.”