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06-Apr-2020: Prof. Sivan presents post-COVID19 Three New Normals model (3NN) at the National Forum for Bioinnovators by Teva

Teva Pharmaceutical Industries invited Prof. Sivan to present the 3 phases of the new normal (3NN) to the national professional community of bioinnovators exploring the Corona age.

Also presented Prof. Michael Zhang from The Chinese University of Hong Kong Business School and Dr. Dorit Shweiki from The Academic College of Tel-Aviv, Yaffo.

Date: Monday, April 6, 2020, by Zoom.

The 3NN framework (three new normals) by Prof. Sivan is also presented in his paper published in the Journal for Virtual Worlds Research (The JVWR), on the issue “The Dark Side of Virtual Worlds.” It details the mental challenge of the COVID-19 black swan and provides a strategic direction. Using the framework, and based on individual internal risk appetite and external market conditions, one should estimate the relative time each New Normal will take. Read more here.

From the talk…

“I have followed the then called Wuhan Virus since the Johns Hopkins University (JHU) site listed less than 20 fatalities. The rise in numbers, together with my direct communication with Wuhan residents – reprogrammed my brain and gave me time to change. Still, I am not sure that my response, while being defensive (e.g., selling stocks), and offensive (e.g., re-aligning my business to 100% virtual) – created enough difference. How to react in such situations is a mental challenge that calls for readjustment of the “operating system.””

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