The Digital Advantage: How Digital Leaders Outperform their Peers in Every Industry

Revisiting MIT and Capgemini’s Research After 6 Years

Capgemini, the global consulting company, published a new and updated research “Understanding Digital Mastery Today”. This is an updated version of an older joint research of Capgemini with MIT Center of Digital Business Initiative, published in 2012 and named “The Digital Advantage: How digital leaders outperform their peers in every industry.”

We referred to the 2012 research in our e-book “Doing Digital” published in Hebrew.

The main goal of the new research was to provide an updated view of the state of digital transformation by using the same research methodology and revisiting after 6 years some of the same companies that participated in the original 2010 research.

The updated report presents a cautious picture – the progress after 6 years is small and slow. In the customer experience area there was a real progress but in other business processes the progress was slow (if at all). Companies are still struggling with issues like defining a clear vision for the digital age, digital governance and IT-Business alignment.

The conclusion of the research to the slow progress made in 6 years of digital transformation is:

  1. Companies are facing difficulties in adapting the new digital technologies due the dizzying pace of the introduction of new digital innovations.
  2. Organizations might have been over optimistic in 2012 and now they understand better the challenges of the digital transformation.
  3. There are many business models disruptions in many industries which are challenging the current business models and value chains.
  4. The expectations of customers, employees and markets are rising and put a significant pressure on the organizations.

To summarize, to follow the digital journey, successfully, organizations should mobilize their leadership, culture, talents and processes to make sure they succeed in their transformation.

Here is a link to the Capgemini research.

Leave a Reply

Your email address will not be published. Required fields are marked *